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since, “No Rules Rules: Netflix and the Culture of Reinvention”.
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The original logo featured a 1950s-esque maroon cursive font. The company kept its iconic siren symbol while dropping the exterior text and further embracing its green and white color scheme.
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See more ideas about logo food, burger vector, fast food logos. The coffee brand's original logo featured a detailed drawing of a topless siren, a two-tailed mythical creature similar to a mermaid. The new logo incorporated straight, block letters, and axed the curvy font that screamed "1970s.". The color blue was removed entirely from the new logo because "there's no blue food," according to Global Chief Marketing Officer Fernando Machado. Buyer FAQ Seller FAQ Client Testimonials Designer Handbook Forum Other Services Contact. McDonald's first logo, for example, featured a winking cartoon chef called Speedee, a predecessor to the fast-food chain's current mascot, Ronald McDonald. Below, see how the logos of 10 major fast-food companies have evolved over time. In 1948, the brand's founders, Richard and Maurice McDonald, introduced the Speedee Service System to streamline their operations.